Planet Fitness Brings New Business Opportunity to Coachella
PLANET FITNESS BRINGS SURGE OF NEW BUSINESS ACTIVITY
The health club, which celebrates its grand opening at 1 p.m. today, has already signed up scores of members who are patronizing neighboring businesses
and creating a vibrant shopping environment at Coachella Center
COACHELLA, Jan. 22, 2015 — Planet Fitness, the innovative health club known for its judgement free zone celebrates its grand opening in Coachella today with free shirts, local dignitaries and live radio broadcast courtesy of KUNA 96.7 FM.
Local businesses are also cheering the opening of the 18,000-square foot health club at 54249 Harrison Street, which is bringing an infusion of new customers and new business activity at Coachella Center.
“Planet Fitness chose Coachella for its first location in the Coachella Valley and it’s given us the strongest response we’ve had to a new business coming into the city in a long time,” said Mark Weber, Coachella’s economic development manager.
Warehouse Shoe Stores and Taco Bell, are also encouraged by the strong flow of new business into Planet Fitness and are eager to open new locations at Gateway Center in the coming months, Weber said.
“Warehouse Shoe Stores is submitting plans for its first store in the Coachella Valley in the Coachella Plaza shopping center,” Weber said, adding, “This new retailer will be one of the last larger retailer spaces in the center and will benefit from the increased foot traffic generated by the new Planet Fitness facility. This increased foot traffic also enhances the attractiveness of the last few remaining small retail spaces in the center.”
Planet Fitness club owner Sameer Bhatia said Coachella’s growing, youthful population and the absence of local health clubs were key factors in enticing him to open a Planet Fitness health club in the city.
“Coachella is underserved from a retail and health club perspective,” he said, adding, “We think our high quality, judgement free fitness experience coupled with our membership price point of only $10 per month will resonate very well with the residents of Coachella and with people from other surrounding communities in the eastern Coachella Valley.”
The City of Coachella, for its part, is enticing new businesses by spreading the word about its youthful demographics, with a population approaching 45,000 and a median age under 25, the city has a number of underserved retail market niches.
Coachella is also making a push to promote health and fitness, having recently completed a $4.2 million expansion of its now 46-acre Bagdouma Park to accommodate two new soccer fields, which are urgently needed by two local soccer leagues, which have grown from 1,600 to 2,600 players in the past three years.
About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is the fastest-growing full size health club franchise in the United States, and has revolutionized the industry with a combination of extremely low prices and a unique, friendly, and hassle-free environment called the Judgement Free Zone®.
Planet Fitness has over 900 locations nationwide. The company prides itself on giving people an unbeatable value, top-notch facilities, and an atmosphere that focuses on the needs of occasional or first-time gym users rather than hard-core fitness fanatics. All Planet Fitness clubs feature a wide selection of brand-name cardio and strength equipment, and provide unlimited fitness instruction with all memberships.
Planet Fitness is a national brand partner of NBC’s The Biggest Loser®. For more information visit, www.PlanetFitness.com.