I. Introduction

The City of Coachella is known as the “City of Eternal Sunshine” and the “Gateway to the Salton Sea”, and along with its largely young, rural and family oriented demographics makes it one of the most appealing and up-and-coming areas in Southern California and the County of Riverside. The City of Coachella was incorporated on December 13, 1946. According to the 2010 U.S. Census and Southern California Association of Governments (SCAG), the City of Coachella has a population of over 46,000 people with forecasting numbers that indicate a population of 135,000 by 2035, making it the 2nd largest city in the Coachella Valley. The City has over 29 square miles of mix use zoning opportunities, such as agriculture, commercial retail, industrial and housing. This culturally rich and family oriented City has a median age of 24.5 years old with an average family size of 4.57/household.

II. Invitation to Propose

The City of Coachella is pleased to offer an exciting economic development opportunity for a well‐qualified business entity to operate within the 722 square foot former Chamber of Commerce building located at 1258 Sixth Street in the Downtown Pueblo Viejo District (APN: 778-110-003-7).
Qualified proposals must demonstrate experience, and knowledge of restaurant/retail business operations—including financing, marketing, design, leasing, management and oversight. It is further expected that proposals will be based on a thorough understanding of existing and future business market conditions and trends and that final proposals will contain realistic financial projections.

III. Building Description

The existing 722 square foot building is on 0.14 acres (6,098 square feet) and is in the CG (Commercial General) Zone, please see site map and site pictures (Exhibit “A” and “B”). The project site has existing separate utility connections.

IV. Goals/Objectives

• The goals/objective of this Request for Proposals (RFP) is to award a long term lease to tenant who will accomplish the following:
  Provide a unique destination restaurant and/or related retail operation with a distinctive menu/experience that will cater to visitors of the Downtown Pueblo Viejo District and draw people to the area for a memorable experience;
• Develop a creative façade and tenant improvement design that utilizes the current amenities of the City Hall campus;
• Maximize foot traffic through featured menu items, service, ambiance, and special events marketing;
• Assess, provide, and install all necessary furnishings and equipment in order to create an attractive and inviting destination;
• Implement quality marketing and advertising campaign; and
• Work in a collaborative effort with the City to incorporate to the vision of a walkable and sustainable Downtown Pueblo Viejo District and ensure an optimum experience for those going to the new City Library, expanded Senior Center, City Hall, new County DPSS Building, new Palm View Elementary and the surrounding community.

Furthermore, the proposed restaurant/retail development will promote public enjoyment, provide job opportunities for local residents, and complement the Downtown Pueblo Viejo Implementation Plan (”Plan). (Please note the Plan is available on the website - https://www.coachella.org/departments/pueblo-viejo- revitalization-plan)

Eligible Projects:

• Restaurant/Café/Deli – (Diverse Food Menu Preferred)
• Bar/Saloon
• Retail Store (Non-Cannabis)
• Business/Sales Tax Generating Incubator
• Art Gallery

Ineligible Projects:

• Visitor Center
• Non-Profit Organization
• Church
• Dispensary

Click here for the FULL RFP